ThinkAdvisor recently published an article entitled, “What Makes an Advisor Blog Great?” among which was Retirement Researcher, which is run by McLean’s Director of Retirement Research, Dr. Wade Pfau.
The following is an excerpt from that article.
One of the leading advisor blogs, read by consumers too, is Wade Pfau’s Retirement Researcher. He started it in 2010 when, as an economics professor in Tokyo, he was seeking an academic post in financial planning in the U.S.
The Iowa native now has two jobs here: professor of retirement income at the American College of Financial Services and director of retirement research at McLean Asset Management, in McLean, Virginia.
Pfau’s blogging forte is explaining complex technical retirement research in easy-to-understand prose. He discusses his own research and also summarizes others’ findings published in journals. Retirement income has become a big issue of late, and Pfau’s blog is one of the few places that delve deeply into the subject.
Advisors flirting with the idea of starting a blog would be wise to heed Pfau’s advice. He says: “Blogging can be a good tool to find new clients, but it should be in your own voice and interesting. You’ve got to maintain it continually, update it and promote it through Twitter and other social media.”Read More
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